Do you know her?
Knowing and understanding the interests and behaviors of your target audience builds a strong foundation for your business regardless of industry. Having a well-defined target audience is more important than ever.
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INSTAGRAM REELS!
What are Reels? How do I make one? What will they do for me?
We're here to give you the answers to all those questions and more! For those of you who aren't sure what Reels are, let us help you out! Our clients are always asking us how they can increase engagement on their pages to promote their brand.
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We'll be honest...
It's a tough market out there these days. Special techniques that worked just a few years ago are now considered bare-bones necessities for your social media. The game is constantly changing and you have to be willing to evolve with it if you're looking to get any real traction.
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Don't Do This!
When it comes to social media for both business and personal use, it can take time to learn the ins and outs of proper social media etiquette.
We're always sharing tips, tricks, techniques, and tutorials with you on everything you should be doing. Have you ever thought about the things you shouldn't be doing?
Using Power Words in Your Writing
Last week we learned about CTAs (Calls to Action) and how crucial it is to implement them in your online presence. While you’re writing these CTAs and trying to engage your viewers, we also know there are certain “power words” that are both historically and psychologically known to make an impact on one's decision-making process
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Back with another week of the top social media marketing tips to get your business primed for 2021 #goals. This week we will be talking about what a CTA is and some easy tips on how to implement this on your social media.
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We lightly touched upon this in the past, but we wanted to take a deep dive for this week’s topic. What is Brand Authority and what does it mean for your organization? Essentially, brand authority means what trust do people have for your organization? Are you an expert in the field? Do you actively engage with your community and your industry? Do you consistently create and post content that will be compelling to your audience?
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If your team is anything like ours, we're always looking for ways to improve. We strive for maximized efficiency and an organized workflow. We’ve tried A LOT of programs and apps. These are two that stand out to us that we feel just about everyone can benefit from!
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We completely understand that putting yourself out there on social media can be intimidating! For those of you who are great in the spotlight, what are you waiting for?? And for the others who hated the thought of public speaking in high school, we see you and we hear you.
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You keep hearing the word “social media algorithm” but what does it all really mean and how does it affect your business?
Let’s start with the basics: the algorithm is a computer-generated technology that pieces together what has historically been important to you and generates what posts you will see first based on that information. This information is constantly evolving and updating.
We Made a List and We're Checking it Twice...
It is imperative to amplify your social media presence this time of year and post Holiday related content. Why? Statistics show that viewers connect deeper with a brand that they can exude emotion from, especially this time of year. It's ideal for promoting your services, products, and offering promotions. (And no - you don't always have to offer something in the form of a monetary discount.)
Keep scrolling to learn how to boost your social media and sales this season!
This is a surefire way to increase user engagement. Keep reading to learn what it can do for you! Not IG savvy? No worries, it's easy to use. We'll share a mini step-by-step tutorial at the end to get you started.
Our clients are always asking us how they can increase engagement on their pages to promote their brand. We believe in utilizing all the tools these platforms provide us with. Now, this isn't anything new - it was introduced about 3 years ago, but we find that often times, it gets either overlooked or isn't utilized to its maximum ability. So, we're here for a little refresh to get you inspired!
Adding polls can create a snowball effect...
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Let's be honest...
There is a lot of content constantly being pushed out on the internet. Sometimes that can be quite overwhelming to the viewer - so, how can you ensure your readers are actively being engaged in your content?
Remember - Engagement measures how many likes, comments, and shares you receive. So, the higher the engagement the more potential for new followers and increased sales!
Spilling the industry's top tips on why brand cohesiveness is KEY to building trust and making a good impression!
As a business, you're hopefully putting your brand out there on all different platforms. (P.S. If you're not, hit reply now and email me back - we need to talk strategy!) It's key for your brand to remain cohesive across different platforms. Of course, you'll need to make some tweaks here and there depending on the demographics of your viewers.
Let's dive into what mixed messages I'm referring to and how it can damage your reputation.
We'll keep it short and sweet...
It may sound difficult, but it's not impossible- we can turn negatives into positives!
On a daily basis, we receive several comments and reactions from people on social media. People would say hello or happy birthday, share an anecdote, send a GIF, and even explain how they connected well with what you posted. However, the truth is we can't please everyone. Somehow, someway someone will not like what you said, what you wore, or how you did things. No one likes to be bad-mouthed, that's a fact. Especially now that everything is online, everyone else can easily blow a small issue out of proportion.
Social media used to be all about friend requests and music playlists. These were the days when Myspace and Facebook were battling for social media positioning before anybody even knew social media existed. Saying times have changed since would be the understatement of the decade.
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I’m probably going to be dating myself here. But raise your hand if you used to stalk your buddies’ away messages on AOL’s Instant Messenger. An away message seemed so basic at first as it would say: “I am away from my computer right now.” Before you could blink, though, away messages would contain a variety of information like a class schedule for the day or depressing song lyrics.
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Through an aggressive marketing campaign originally launched with Alec Baldwin asking a little black box to do a variety of different things, Alexa has become the next big thing in a world full of gadgets. Anybody who grew up in the 1980’s has some of its commercials stuck in their head. One I can’t seem to shake features Dunkin’ Donuts. A second was a Folgers Christmas commercial.
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The evolution of social media platforms is an ever-changing climate that even the youngest and most tech-savvy folks are struggling to keep the pace. What has seemed to take over as 2017 comes to a close, though, is the emergence of live video as everybody’s new favorite thing. Its prevalence through multiple outlets such as Snapchat, Instagram, and Facebook is starting to diminish what drew everyone to these things in the first place.
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There is something escalating in the United States of America that nobody seems to be talking about but everybody needs to know about. I am not talking about President Trump, his new press secretary, or even North Korea. I am, however, talking about Net Neutrality and how it is about to have ever-lasting effects on anyone who uses the internet. So I am talking about everyone.
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