Let's talk goals. We know we need them, but are we really optimizing these goals and setting ourselves up to become successful? Say goodbye to vagueness, and hello to being specific!
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The Rule of 7...2021 Style!
The original Rule of 7 was developed during the Great Depression in the 1930s by the movie industry. Studio heads determined they needed to push out multiple advertisements in order to convince someone to see their picture. Over time, they established that 7 interactions were necessary.
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Using Power Words in Your Writing
Last week we learned about CTAs (Calls to Action) and how crucial it is to implement them in your online presence. While you’re writing these CTAs and trying to engage your viewers, we also know there are certain “power words” that are both historically and psychologically known to make an impact on one's decision-making process
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