The Rule of 7...2021 Style!
The original Rule of 7 was developed during the Great Depression in the 1930s by the movie industry. Studio heads determined they needed to push out multiple advertisements in order to convince someone to see their picture. Over time, they established that 7 interactions were necessary.
Can you imagine how difficult and time-consuming it was to push out 7 different interactions in the age where NOTHING was instant, and no one had a cell phone, nonetheless social media. In fact, television did not even become popular in households until after WWII. Once a week, you might have read about it in the newspaper. It took A LOT to get those exposures!
If you're thinking "So, that was in the 1930s...it's 2021."
- True! That was almost a century ago, but the underlying principles haven't changed, nor has the fact that a simple "one and done" technique will not work.
- In 2021, we don't have to be so literal about 7 exposures. The driving point behind The Rule of 7 is that your target needs multiple interactions with varying techniques - on varying platforms.
- Now, everyone has a TV, cell phone, and access to social media at the drop of a pin. Those 7 exposures can happen in the course of one day!
- In fact, now you'll find you will need more than 7 interactions for a prospect to decide to do business with you.
Keep scrolling for OUR version of The Rule of 7: a complete set of 7 Steps laid out for you to get those multiple exposures and interactions!
Although you can create 7 exposures per day quite easily, it's still a huge challenge in making these connections meaningful. In the 1930s, the number of stimuli the average person's brain received was in NO WAY even remotely close to the exposure one hour of social media gets you now. There are more people in the world, more companies, and more competition.
How to achieve multiple actions in 7 steps :
create your persona
get ready to use multiple platforms
tell your story
engage with your community
encourage UGC + testimonials
provide value-based content
rinse and repeat daily
It all comes down to relationship building! Over time, you begin to build relationships with your audience. Interacting with them each day builds more and more credibility. Listen before you talk. Personalize your conversations. Comment on their posts, answer their questions, and just genuinely be yourself. Communication has and always will be a driving factor to success!