These Facts Affect Business in 2021...
Keeping up with all the latest social media updates is tiresome, because let's face it: everything is changing on the day-to-day! It's a tough market out there these days and you have to be willing to evolve if you're looking to get any real traction. But in all honesty, it's exciting because there are so many different avenues to build up your business and create the success you've always dreamed of. The EPIC strides Social Media Marketing has made thus far has truly only scratched the surface.
So, what's changed this year because of social media?
- Business cards end up in the trash and people are now referred to their online profile
- Businesses communicate directly with consumers in ways never seen before
- Small businesses have the strongest chance so far for successfully getting their voice out into the community
- Your online presence is building more credibility in 2021 (more efficiently and effectively, too!)
Keep scrolling for the latest 2021 mind-blowing statistics to apply to your business!
Wait, what?! 50% of your potential adult audience is openly telling you they are browsing on social media significantly more than they used to. This is amazing!
>>Go be present to them ASAP, because if you don't, your competition certainly will.
Let's say, throughout their lifetime, Person A will be on social media for a total of 50 years browsing the latest and greatest products and services. Wait for it...That's 6.7 YEARS OF THEIR LIFE spent browsing on social media.
Now think about that compared to a 30-second tv commercial spot that Business B spent (way) over budget to fund. The reality is your viewer is most likely scrolling on their phones anyway during the commercial! This is why we advertise on social media!
Here's your opportunity to be THAT business and brand! You have to be active daily on your account, engage with your community, and show up putting in the work each day to get your account up and running.
Who looks more business saavy?: The business that last posted 7 weeks ago or 7 hours ago?
User-generated content: ANY content (images, videos, voice, text, etc) posted on social platforms by your user.
These are basically testimonials that other people love what you have to offer! As a brand, you need to be reposting any UGC you are tagged in. If someone is on the fence about becoming your customer, seeing others that are happy with your products or services can often be the driving factor for them to buy.
Key takeaway: Recent product or program launch not received in the volume you’d like? Hire a micro-influencer! Yes, we work with you to screen influencers and achieve this for you!
Myth: No, you don’t have to work with a macro influencer (an influencer will a following of 100,000+) - working with a micro-influencer does NOT mean your campaign will be less successful. Micro-influencers can truly help out your organization when you’re looking to raise brand awareness or launch a new product, service, or campaign.