5 TIPS TO INCREASE USER ENGAGEMENT ON SOCIAL MEDIA

Let's be honest...

There is a lot of content constantly being pushed out on the internet. Sometimes that can be quite overwhelming to the viewer - so, how can you ensure your readers are actively being engaged in your content? 

Remember - Engagement measures how many likes, comments, and shares you receive. So, the higher the engagement the more potential for new followers and increased sales!

We've culminated 5 of our favorite tips to increase user engagement. So what does that mean for you?

It's time for you to do a Social Media Audit!

1. Encourage your readers to like and share

Make sure you are always replying to your reader's comments. It will encourage them to like and comment again! You can also incorporate a fun way in your copy to encourage your readers to comment below to share their stories and opinions. Dialogue is always encouraged!

2. Create unique content

Not only is it illegal to take content from others, but you won't create your own voice for your brand. Creating effective content aids in building a relationship with your readers. They will get to know your voice and you will be building trust along the way.

3. Create content that is engaging

Dull content will not convince anyone to like or comment on your posts. Take the time to create engaging content that you would want to personally read yourself! Write with a purpose!

4. Use emojis to evoke emotion and grab attention

We're always a sucker for a post with good emojis. Don't be afraid to show some personality! Emojis are scientifically known to trigger an emotional response in people.

5. Run contests and giveaways

In business, sometimes you have to give, give, give, and give some more before you can ask for something in return. We completely understand sometimes budgets are tight and you may not feel you want to give anything away for free but a small contest or giveaway is one of the easiest ways to increase engagement!

This will pay off in the long run and get the reader excited about all you have to offer!