No One Likes Receiving Mixed Messages!
Spilling the industry's top tips on why brand cohesiveness is KEY to building trust and making a good impression!
As a business, you're hopefully putting your brand out there on all different platforms. (P.S. If you're not, hit reply now and email me back - we need to talk strategy!) It's key for your brand to remain cohesive across different platforms. Of course, you'll need to make some tweaks here and there depending on the demographics of your viewers.
Let's dive into what mixed messages I'm referring to and how it can damage your reputation.
We'll keep it short and sweet...
Stick to your same color scheme, font, and logo across platforms. Maintain the same overall voice to your brand.
CONSISTENCY = KEY
Keep scrolling to see why this is so important...
1. Create an Identity for your Brand
Any consumer, whether they know it or not, is looking for authenticity. Of course, you can do your research, but you always want to stand out from the crowd. Plus, in terms of aesthetics, creating your own set identity when it comes to your colors and fonts makes you immediately recognizable.
2. Consumer Trust
Trust is one of the most important aspects when it comes to your ultimate goal: sales. It is a widely known fact that has been measured time after time. Consumers are more likely to work with a brand/make purchases from someone they trust. When a consumer easily recognizes your brand, you become more reliable. Reliability fosters trust.
3. Professionalism
We already know you're a professional, but we want your viewers to know that too! Being consistent online means you have a plan. Viewers want to feel confident you know what you are doing. Let's give you an example. For an account that may receive a lot of questions online about a certain product or service, you need to have response templates in place. This way, no matter who on the backend is answering the consumer, you speak consistently and maintain the same voice.