How well do you know your Targeted Audience?

Do you know her?

Knowing and understanding the interests and behaviors of your target audience builds a strong foundation for your business regardless of industry.  Having a well-defined target audience is more important than ever. No one can afford to target everyone.  Small businesses can effectively compete with large companies by targeting a niche market, as they say, "the riches are in the niches".  In order to communicate your message effectively, you need to determine who you are talking to and what are they all about. 

Targeting a specific market does not mean that you are excluding people who do not fit your criteria.  Rather, target marketing allows you to focus your marketing dollars and message on a specific market that is more likely to buy from you than other markets.  This is a much more affordable, efficient, and effective way to reach potential clients and generate business.