What is a CTA?!

Back with another week of the top social media marketing tips to get your business primed for 2021 #goals. This week we will be talking about what a CTA is and some easy tips on how to implement this on your social media.

A CTA stands for Call-To-Action. Okay, and that means what exactly? It refers to how you are going to prompt your audience to perform an action. How will they take the next step toward becoming one of your loyal consumers? We see CTA’s in our daily life, and to the untrained eye, you’re seeing them significantly more times than you may even realize. They appear on websites, emails, social media posts, you name it.

They can be in the form of a button, click-through link, form to fill out, etc. 

Before we go any further - No, implementing a CTA is not a spammy marketing technique. We’re not about that. Virtually every single business uses a CTA at some point in time. It is simply providing users with the clear actions you want them to take next. Your potential clients want your online presence to be User Friendly. You're not placing a disrupting ad on their page; you're simply making it easier for them to get what they want.

CTA’s ask the viewer to take actions such as...
Enter a giveaway or contest

Subscribe to emails/newsletters
Sign up for an account
Sign a petition/join a movement
Sign up for a free trial
Join a course
Learn more about the company
Become a brand ambassador
Check out the latest launch product
Refer a friend
Book an appointment
Encourage shopping
Offer a free quote
Click a link to the latest video/post
And many more!