Utilize this effect and you will stand out from your competition 🔑
How will you stand out from the crowd? What will you do on your stories that will engage your audience to watch through to the end instead of swiping through?
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The entire point of this ABC campaign was to show you just how much goes into social media marketing. The list is truly endless! Here at socialtopia, our core mission is to break the mold of conventional social media marketing. We're here to educate, provide value, and treat your business as if it were our own.
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Mindset Switch: Social Media is a Craft!
It's time to change your way of thinking. Long gone are the days that social media for business is something that your family member or friend can help you out with in their spare time.
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Your employees are busy working on their day-to-day. As a business owner/manager, you know you need to work on your social media presence so maybe you ask them to find the time during the week to make a few posts and stories.
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Let's get down, let's get down to business! 🎶
Everyone's loving this segment, so we're back today for Part 2:
If you missed us last week, not to worry - we're here to school you on getting back to the basics of Social Media Marketing.
Sharpen that #2 Ticonderoga pencil...
There's was nothing better than fresh school supplies as a kid, am I right? Whether you have the Notes app open ready to type or you're old-school pen to paper, we're breaking it down for you in this multi-part series.
We're like your personal trainer...if you're having difficulty keeping up with the updates, we're here to keep you accountable!
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Hands down, video content is the most engaging form of content you can produce. Consumers gravitate toward videos over images as they are of course more entertaining.
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There's a laundry list of types of content you can be posting these days. We recommend you include a mix of content that will have a long life cycle and continue to bring engagement to your account.
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How your consumers feel about your products and services dictates future purchasing, both positively and negatively. If you have an overwhelming amount of great reviews and testimonials from people sharing their experiences, it could be exactly what your future prospect needs to see when making the decision to work with you.
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The Rule of 7...2021 Style!
The original Rule of 7 was developed during the Great Depression in the 1930s by the movie industry. Studio heads determined they needed to push out multiple advertisements in order to convince someone to see their picture. Over time, they established that 7 interactions were necessary.
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These Facts Affect Business in 2021...
Keeping up with all the latest social media updates is tiresome because let's face it: everything is changing on the day-to-day! It's a tough market out there these days and you have to be willing to evolve if you're looking to get any real traction. But in all honesty, it's exciting because there are so many different avenues to build up your business and create the success you've always dreamed of. The EPIC strides Social Media Marketing has made thus far has truly only scratched the surface.
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Set Yourself Up for Customer Service Success!
Instagram is not just a platform to promote your goods and services. If your audience likes what they see, they will want to CONTACT you directly on IG. Long gone are the days when the only way to contact a company was strictly picking up the phone and calling an 800 number. Is your company ready to adapt?
Do you know her?
Knowing and understanding the interests and behaviors of your target audience builds a strong foundation for your business regardless of industry. Having a well-defined target audience is more important than ever.
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We'll be honest...
It's a tough market out there these days. Special techniques that worked just a few years ago are now considered bare-bones necessities for your social media. The game is constantly changing and you have to be willing to evolve with it if you're looking to get any real traction.
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Don't Do This!
When it comes to social media for both business and personal use, it can take time to learn the ins and outs of proper social media etiquette.
We're always sharing tips, tricks, techniques, and tutorials with you on everything you should be doing. Have you ever thought about the things you shouldn't be doing?
Back with another week of the top social media marketing tips to get your business primed for 2021 #goals. This week we will be talking about what a CTA is and some easy tips on how to implement this on your social media.
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We lightly touched upon this in the past, but we wanted to take a deep dive for this week’s topic. What is Brand Authority and what does it mean for your organization? Essentially, brand authority means what trust do people have for your organization? Are you an expert in the field? Do you actively engage with your community and your industry? Do you consistently create and post content that will be compelling to your audience?
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You keep hearing the word “social media algorithm” but what does it all really mean and how does it affect your business?
Let’s start with the basics: the algorithm is a computer-generated technology that pieces together what has historically been important to you and generates what posts you will see first based on that information. This information is constantly evolving and updating.
We Made a List and We're Checking it Twice...
It is imperative to amplify your social media presence this time of year and post Holiday related content. Why? Statistics show that viewers connect deeper with a brand that they can exude emotion from, especially this time of year. It's ideal for promoting your services, products, and offering promotions. (And no - you don't always have to offer something in the form of a monetary discount.)
Keep scrolling to learn how to boost your social media and sales this season!