BIZ REAL TALK: Does this sound familiar?
Your employees are busy working on their day-to-day. As a business owner/manager, you know you need to work on your social media presence so maybe you ask them to find the time during the week to make a few posts and stories. The tough reality: managing social media cannot be an afterthought. One or two hours a week when you find the time just doesn't cut it. It takes consistent work every single day. It takes even more time if you're working on paid ad campaigns.
Not to mention...
Developing a content calendar.
Curating fresh content each day.
Engaging with your audience daily.
Responding to questions, comments, and customer service inquiries.
Developing and adapting strategy.
Being active on stories.
A/B Testing Hashtags.
Measuring KPI's.
Providing updates and reporting.
Phew! Are you tired yet? And that's not even everything! 😉
After reading this, think about:
- The time spent on your accounts daily and weekly
- What a successful social media page looks like for you
- What will it take to get your social media marketing on track?
- What's the next feasible step in reaching your goal?
As a manager, you want to know if your efforts are paying off and making you more $$$.
Put simply, impressions can lead to increased revenue because it spreads the word and increases brand awareness. We can track social media efforts through these KPIs. Examples: Clicks, Likes, Comments, Shares, Reach, Impressions, Lead Generation, eCPSU (effective cost per swipe up), the list goes on.
Audiences demand live content these days because it adds a personal, human touch that a text post simply can't give.
By attracting an audience on live stream, you're also positioning yourself higher up in the algorithm.
For example, a live Q&A session can give your audience the on-the-spot answers they are looking for as opposed to waiting for a response via email.
If you're thinking "Why would I want a micro-influencer when I can get exposure to a larger audience with a macro-influencer?" MYTH!
Micro-influencers often times have higher engagement rates because they are able to interact not only more but sometimes on a deeper, more personal level with their audience.
We go through all the hard steps on your behalf to source an influencer that works the best for your brand.
Newsjacking, when done correctly, can have an immediate impact on your account, but there is a delicate balance and science to this technique. The last thing you want is to source a news story that negatively affected millions of people and use it to your advantage to push your products and services. (Google 'Hurricane Sandy newsjacking' for examples of what NOT to do.)
Each day we see companies struggling to set clear objectives for their social media. This is one thing that makes it so difficult for companies to improve...they aren't sure why it's 'just not working.' Each objective requires a different strategy. Based on your goals, your campaigns need to be adjusted accordingly.