You keep hearing the word “social media algorithm” but what does it all really mean and how does it affect your business?
Let’s start with the basics: the algorithm is a computer-generated technology that pieces together what has historically been important to you and generates what posts you will see first based on that information. This information is constantly evolving and updating.
We Made a List and We're Checking it Twice...
It is imperative to amplify your social media presence this time of year and post Holiday related content. Why? Statistics show that viewers connect deeper with a brand that they can exude emotion from, especially this time of year. It's ideal for promoting your services, products, and offering promotions. (And no - you don't always have to offer something in the form of a monetary discount.)
Keep scrolling to learn how to boost your social media and sales this season!
This is a surefire way to increase user engagement. Keep reading to learn what it can do for you! Not IG savvy? No worries, it's easy to use. We'll share a mini step-by-step tutorial at the end to get you started.
Our clients are always asking us how they can increase engagement on their pages to promote their brand. We believe in utilizing all the tools these platforms provide us with. Now, this isn't anything new - it was introduced about 3 years ago, but we find that often times, it gets either overlooked or isn't utilized to its maximum ability. So, we're here for a little refresh to get you inspired!
Adding polls can create a snowball effect...
Read MoreLet's be honest...
There is a lot of content constantly being pushed out on the internet. Sometimes that can be quite overwhelming to the viewer - so, how can you ensure your readers are actively being engaged in your content?
Remember - Engagement measures how many likes, comments, and shares you receive. So, the higher the engagement the more potential for new followers and increased sales!
It may sound difficult, but it's not impossible- we can turn negatives into positives!
On a daily basis, we receive several comments and reactions from people on social media. People would say hello or happy birthday, share an anecdote, send a GIF, and even explain how they connected well with what you posted. However, the truth is we can't please everyone. Somehow, someway someone will not like what you said, what you wore, or how you did things. No one likes to be bad-mouthed, that's a fact. Especially now that everything is online, everyone else can easily blow a small issue out of proportion.
