What is Micro-Blogging?
Bill Gates wasn't wrong when he said "Content is King" 🔑
But what does that really mean? "Content is for more than just marketers." It's anywhere and everywhere and we want you to get in on this!
We feel it's important to tell you that micro-blogging on social media doesn't have to be this scary concept that only professionals can undertake. You can do this, too! Once you understand the purpose and principles behind this technique, you can begin to put it into practice.
Think about the micro-blogging posts you see on social media from some of your favorite brands. What entices you? Use that as a driving force for your inspiration!
What is Micro-Blogging?
Micro-Blogging is all about visual storytelling!
Short and sweet.
Information packed with a clear takeaway.
Paired with a compelling visual photo or video.
What’s in included in a micro-blogging post?
Heading and title.
A call to action in the subtitle.
The body of the post.
One sentence conclusion.
One last call to action.
Micro-Blogging ramps up engagement with visual story telling.
Everyone has a story, but it's up to you to share yours in a meaningful way. Post with purpose. Your videos and photos need to seamlessly match up with what you're posting or else your message can be misconstrued.
Looking for some inspo on what to post? We always love to show a little peek behind the curtain. Bring people along with you during your day; this always proves to be successful! 💯
Micro-Blogging helps you showcase how unique you are.
What will set you apart from a competitor in your industry? Instead of trying to fit a mold, we encourage you to break that mold. Showcase who you truly are. It's a very liberating feeling to have found your voice. If you find your voice, you're one step closer to connecting with your niche audience❗
Micro-Blogging allows you share insight and establishes your brand authority.
It's crucial to always include some sort of key takeaway or call to action in the post. By continuing to do this, your audience will expect this and keep coming back for more. ✨By sharing this knowledge, you're establishing brand authority. This means all of the work you're doing on a daily basis is accumulating for the benefit of your organization. Every single post is important - so make the day count!