Did you know? There are too many business owners out there that are misinformed about their online presence.

Don't be in the dark!

When you're working on your social media accounts and trying to build up your online presence, there are certain metrics that need to be measured. Don't get us wrong, numbers aren't everything but they're an indicator to see what strategies are working and what needs to be switched up. 

If you're trying out one strategy and you're not getting the results you want, you have to think outside of the box and switch it up.
- Did the account perform better in Q1 vs Q2? If so, what did you do differently?
- Did you try out a new technique?
- Perhaps implement a new Reel that took off?
- Did your ad perform better this month than last? Why was that?
- Are you receiving leads? Are users being funneled properly to your website?

All of this takes time and research but is absolutely necessary to the progress of your accounts. The key is being educated! The more you know, the more tools in your toolbox to brainstorm, strategize, & implement! Keep scrolling for more.

Why it’s important to educate about your online presence : It’s crucial to the success of your online business to know what’s working, what could be improved upon, and what you should look next to do. "Get comfortable with being uncomfortable." What does that mean in terms of managing social media? Get comfortable asking questions and educating yourself. It might seem overwhelming and the terminologies and tutorials may be confusing, but we believe in you and we want to help you succeed!

Your business deserves the best. Whether you're putting in the work yourself or working with an agency, we wanted to provide you with a list of things we feel are crucial for you to know and have access to.
Take 5 minutes to reflect and do a mental checklist of these. Are these being taken care of? If you're missing even one, there's a crucial piece of the puzzle missing! Don't settle for anything less.