Don't fast forward through these essential building blocks

You came here to get the inside scoop - so let's get right to it.

Take a moment to think of successful brands that you like. In your mind, what encompasses their success? Is it their noticeable logo that draws you in? The way they treat their customers? Their total revenue? Perhaps you prefer their products over the competitor? Does their tagline draw you in? Maybe they have a funny social media account? Do they provide you with an education, meaning do you learn something through your interactions with this brand? The list can be all-encompassing. Today we'll be covering brand strategies and the key building blocks that your business should be built off when you're looking to expand on your online presence.

Maybe you're here rolling your eyes saying you have a strategy because you know what audience you're targeting -- the key concepts might seem 'simple'. Let's challenge that thought for a moment. Do you know how many organizations are missing these key concepts? They're so laser-focused on getting from Point A to Point Z, that they miss B, C, and D! Re-read that. Let's fill in the gaps together and get you back on track so you can make the necessary improvements.

Trait #1 You have a mission statement and objective.

You also need to have a clear vision! Have a brainstorming session and think about how you can convey this. You can always revisit this to ensure you have a clear separation between your mission statement and your vision. Your mission statement should describe your current objectives, whereas your vision can describe what you see for the company's goals in the future. 💯 Both clearly define your purpose & when conveyed clearly to your audience, they can connect better to your brand as they relate to those goals.

Trait #2 You focus on provide value to your audience.

You also need to have a clear vision! Have a brainstorming session and think about how you can convey this. You can always revisit this to ensure you have a clear separation between your mission statement and your vision. Your mission statement should describe your current objectives, whereas your vision can describe what you see for the company's goals in the future. 💯 Both clearly define your purpose & when conveyed clearly to your audience, they can connect better to your brand as they relate to those goals.

Trait #3 You utilize a variety of platforms to showcase the technical, emotional, and functional features plus benefits you have to offer.

✨Wherever your audience is - you need to be there, too! If that means breaking out of your shell and creating Reels, we implore you to find any way to showcase your offerings and benefits. Convey any and all technical, functional, and emotional features. Again, we have to break it down to bare bones before we can build it back up. We hope you use this inspiration to have a brainstorming session with your team!