The Key To Uploading Videos to social media
👇Ready for your next challenge in the realm of video content? 👇
We could spend countless hours upon hours providing you with best of practice guidelines and directions on how to optimize your video content for increased engagement. It's an art, truly.
For today's purposes, we're going to give you a tiny taste of what things you should be looking out for. We hope this gets your brainstorming sessions going and makes you hungry to go 👏make👏some👏content!
We're honestly so proud of all our readers who have gotten out of their comfort zones. Welcome to your next challenge - how to optimize your video content!
Detail #1 Tailor the formatting to fit each platform
Each platform has a specific ration in which videos look their best and should be uploaded accordingly to the proper formatting.
Square, vertical, or horizontal? Landscape or portrait? Maximum size? Recommended video format & resolution? The list goes on. It can be overwhelming. If you're at the beginner phase, the #1 thing to keep in mind: you don't want the videos cut off in any way. If it doesn't look right to you, don't post without fixing it. You can always find a way to fit the entire frame into the video.
Quick IG Tip: Add text banners to your IG videos to optimize them for prime IGTV viewing and increased engagement! 🔐
Detail #2 Add captions!
This is major! Many viewers watch video without sound. So if they can’t hear what you are saying, your message or call to action is being lost in translation. 85% people watch video without sound.
Detail #3 Optimize your video length.
Stories - Break up your videos (15) seconds in lenght
Reels - Up to 1-minute
IGTV - Optimal Time 2-6 minutes
Feed Video - 60 seconds or less
Everyone will have a different opinion on best of practice video lengths, and the truth as social media evolves and new implementations come into the picture, these lengths will change. That's okay! Stay up to date.
✨ Try not to drive yourself crazy on these, but use this as a guideline. If you're ever stuck, think about the videos you tend to engage with the most. How long are they? Are you turned off to watching a video if it's a certain length?